Legendary Pittsburgh sportswriter and broadcaster Myron Cope (1929–2008) became one of the most recognizable voices in American football as the color commentator on Pittsburgh Steelers radio broadcasts for 35 years, beginning in 1970.

But his biggest national impact was as creator of the Terrible Towel, which Cope introduced to rally fans for a 1975 playoff game. Now recognized around the world as a display of Steelers pride, this iconic black and gold towel, which bears Cope’s name, is arguably the best-known fan symbol of any sports team.

Born Myron Sidney Kopelman and raised in the city’s Squirrel Hill neighborhood, Cope graduated from Taylor Allderdice High School and the University of Pittsburgh. After establishing himself as a noteworthy sports journalist, he entered broadcasting. His distinctive raspy voice, strong local accent, and passionately colorful expressions—most notably “Yoi!” and “Double yoi!”—endeared him to Western Pennsylvanians, as did his charitable spirit. Through his generosity, sales of the Terrible Towel support people with intellectual disabilities.

Cope’s influence on Pittsburgh sports culture remains powerful, and fans celebrate his energetic personality, humor, and dedication to Steelers football every time they wave their Terrible Towels.